1000+ varieties of candy to choose from, including Jelly Belly, homemade fudge and saltwater taffy, you’re sure to find something you’ll love. Yippy I-O’s friendly staff can also ship your tasty souvenirs home for you. Tip: Try the homemade real cream and butter fudge, your family will love you for it! Located on the southeast corner of the Town Square in downtown Jackson. Yippy I-O Candy has been a tradition in the valley for more than 30 years. Make it one of yours!